You know what’s funny?
When real estate owners tell us—with a straight face—that they don’t want their parking operator to be vertically integrated.“ We want our operator to remain agnostic to the technology solutions they use,” they say. “We don’t want to beholden to their own technology platform.”
Totally get it. You want separation of church and state. Checks and balances. Switzerland-level neutrality in the garage. But here’s where it gets rich...
These same folks work for vertically integrated real estate firms. They own the assets.
They operate the assets. They launch their own resident/tenant engagement technology. They even broker the leasing and manage the construction sometimes.
It's not just vertical integration — it’s vertical domination. And it works for them. Really well, in fact. Because owning the whole stack means alignment, speed, and accountability.
But somehow… when it comes to parking, suddenly vertical integration is a red flag.
If a parking operator builds its own technology? Conflict of interest!
If a parking operator doesn’t rely on a dozen middleware vendors to duct tape a solution together? Too much power! Let’s call it what it is: a double standard wrapped in irony, sprinkled with a touch of selective logic.
Imagine looking at leasing space in their building and saying to the building ownership, “Hey, I can’t lease space here, we don’t feel comfortable knowing that you’re both the owner and the property management company using you’re own technology to collect the rent!”
The truth? Vertical integration in parking, like in real estate, creates efficiency, accountability, and better outcomes for ownership. When done right, it means one partner is responsible for both the consumer experience and the underlying tech that powers it.
So maybe the issue isn’t vertical integration. Maybe it’s just that you want to find excuses and are scared of change.
Fair enough.
But let’s not pretend agnosticism is a virtue when it’s really just fear of a new paradigm shift - where there’s only one throat to choke.
Not for Everyone. But maybe for you and your patrons?
Dear Eric,
I hope this finds you in a rare pocket of stillness.
We hold deep respect for what you've built here—and for how.
We’ve just opened the door to something we’ve been quietly handcrafting for years.
Not for mass markets. Not for scale. But for memory and reflection.
Not designed to perform. Designed to endure.
It’s called The Silent Treasury.
A sanctuary where truth, judgment, and consciousness are kept like firewood—dry, sacred, and meant for long winters.
Where trust, vision, patience, and stewardship are treated as capital—more rare, perhaps, than liquidity itself.
The two inaugural pieces speak to a quiet truth we've long engaged with:
1. Why we quietly crave for signal from rare, niche sanctuaries—especially when judgment must be clear.
2. Why many modern investment ecosystems (PE, VC, Hedge, ALT, SPAC, rollups) fracture before they root.
These are not short, nor designed for virality.
They are multi-sensory, slow experiences—built to last.
If this speaks to something you've always felt but rarely seen expressed,
perhaps these works belong in your world.
Both publication links are enclosed, should you choose to enter.
https://tinyurl.com/The-Silent-Treasury-1
https://tinyurl.com/The-Silent-Treasury-2
Warmly,
The Silent Treasury
Sanctuary for strategy, judgment, and elevated consciousness.