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I agree. As a trusted EV charging advisor, I work diligently to get a call with the Multifamily building owner to walk them through the options for monetizing another portion of their asset, while helping them improve Net Operating Income (NOI). Many simply see the EV charger as a necessary amenity capital expense and they haven't been educated on the true value of having EV charging at their property. Just following a spec simply makes you a price-driven commodity provider; bringing the dialogue to the strategic level and aligning the EV charging solution with their business value-hypothesis makes you a Trusted Advisor.

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