What’s the difference between generating vs. influencing revenue? In its most obvious delineation, marketing influences revenue and sales generates revenue. When building a sales team however, I see more and more use case for sales people that will influence revenue without generating it themselves.
Generating vs. Influencing Revenue
Generating vs. Influencing Revenue
Generating vs. Influencing Revenue
What’s the difference between generating vs. influencing revenue? In its most obvious delineation, marketing influences revenue and sales generates revenue. When building a sales team however, I see more and more use case for sales people that will influence revenue without generating it themselves.